How to Choose the Right Real Estate Agent

Choosing the right real estate agent is a critical step in your journey to buying or selling a home. A good agent not only understands the market but also listens to your needs and guides you every step of the way. With so many options available, finding the right match can feel overwhelming.

Here are the factors worth weighing before you decide.

1. Look for local expertise

A real estate agent with in-depth knowledge of your desired area is invaluable. They understand local property values, market trends, and neighborhood features that can impact your decision. For example, an agent familiar with local schools, public transportation, and amenities can provide insights that align with your priorities. Ask potential agents about their experience in the specific area you're interested in to ensure they can guide you effectively.

2. Verify credentials and experience

Not all real estate agents are created equal. It's important to verify their credentials and professional experience. Check if they are licensed and whether they've completed additional certifications, such as being a REALTOR® or having specialties like buyer representation. Additionally, ask how many years they've been in the industry and how many transactions they've handled. An experienced agent is more likely to navigate challenges and negotiate effectively on your behalf.

A straightforward test: ask for the numbers. An agent who publishes their transaction history is telling you something before you even read it.

3. Read reviews and testimonials

Client reviews and testimonials can provide a wealth of information about an agent's professionalism and success rate. Look for feedback on how responsive, reliable, and helpful they were during the process. Positive reviews can help you identify agents who consistently deliver excellent results, while negative ones can highlight potential red flags. Don't just rely on online reviews — ask for references from past clients to get a more comprehensive perspective.

It is also worth reading reviews left by other agents and lenders. Colleagues on the opposite side of a transaction have no reason to be generous, so their assessment carries weight.

4. Ask about their marketing strategy

If you're selling a property, your agent's marketing strategy is crucial. A good agent will use a mix of online and offline techniques, such as professional photography, virtual tours, social media campaigns, and open houses, to attract potential buyers. During the interview, ask how they plan to showcase your home and differentiate it from others on the market. Their answer will give you insight into their creativity and commitment to your success.

5. Evaluate communication style

A real estate transaction requires clear and frequent communication, so it's important to choose an agent who matches your preferred communication style. Whether you prefer emails, phone calls, or text messages, your agent should be responsive and proactive in keeping you informed. During your initial interactions, observe how quickly they reply and whether they take the time to understand your needs. Strong communication builds trust and ensures a smoother process.

6. Assess their network and resources

A well-connected agent can open doors to valuable opportunities and resources. For example, they may have a network of trusted lenders, home inspectors, contractors, and other professionals to assist with the transaction. Additionally, agents with access to exclusive listings or upcoming properties can give you a competitive edge in the market. Ask about their professional connections and how they can leverage them to benefit your buying or selling experience.

7. Trust your instincts

Ultimately, choosing the right real estate agent comes down to trust and rapport. You'll be working closely with them, so it's important to feel comfortable and confident in their abilities. If something feels off during your initial meetings, don't hesitate to explore other options. A good agent should make you feel supported and prioritize your best interests throughout the process.

Questions worth asking on a first call

• How many transactions have you handled in the last year, and where?
• What is your licence number?
• How do you prefer to communicate, and how quickly do you typically respond?
• Who else is on your team, and who will I actually be working with?
• What would make you tell me not to buy a particular house?

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If you'd like to put those questions to Saro directly, get in touch — or read his track record and approach first.